We’re looking for a Performance Marketing Manager to lead Goodwood’s paid media activity and ensure our campaigns deliver exceptional results. Acting as the in-house expert for pay-per-click (PPC) advertising, you’ll work across all Goodwood products and events, collaborating with marketing teams to translate priorities into high-performing campaigns.

This is a fantastic opportunity to shape PPC strategy, optimise campaigns, and drive measurable ROI across platforms like Google Ads and Microsoft Ads. You’ll join our dynamic Campaign Team, working closely with Data, Digital, and Marketing colleagues to deliver integrated, impactful campaigns.

What You’ll Do

• Develop and implement PPC strategies aligned with business objectives.
• Build, manage, and optimise campaigns across Google Ads, Microsoft Ads, and other platforms.
• Apply advanced targeting techniques, including audience segmentation and remarketing.
• Monitor budgets, adjust bids, and maximise ROI.
• Analyse performance and provide actionable insights through regular reporting.
• Stay ahead of industry trends and platform updates.
• Collaborate with SEO, content, and creative teams for channel synergy.
• Support marketing teams with PPC best practice and training.
• Assist with campaign delivery during major Goodwood events (flexibility required during peak periods). 

What We’re Looking For

• Proven experience managing PPC campaigns across Google Ads and Microsoft Ads.
• Strong understanding of paid media strategy, audience targeting, and bid optimisation.
• Proficiency in Google Analytics and campaign reporting tools.
• Excellent attention to detail and ability to manage multiple priorities.
• Strong communication skills for stakeholder collaboration.
• Google Ads certification or equivalent.
• Experience with paid social advertising and remarketing strategies.
• Familiarity with attribution models and conversion tracking.
• Knowledge of SEO principles and how they complement PPC activity.
• Advanced Excel or data visualisation skills.

Desirable Attributes

• Positive, proactive, and adaptable with a “can-do” attitude.
• Creative thinker with excellent communication and writing skills.
• Ability to influence and guide at various levels.
• A sense of fun and passion for what you do!

Why Join Us?
At Goodwood, we offer a unique working environment where creativity and innovation thrive. You’ll have access to training and development opportunities to grow your skills and career.

• Please view the PPC Specialist Job Description document