A talented Senior Web Analyst is required by an expanding on-line business. Reporting into the Head of E-commerce the Senior Web Analyst will be managing key projects and driving conversion rates for marketing as well as increasing traffic to the websites.

What do you need?

• Min 3 years' experience in driving data strategy and attribution modelling across multiple sources (websites, apps, marketing channels, surveys, usability testing, CRM systems, focus groups etc.).
• Min 3 years' experience using:
• Attribution reporting tools such as Google Analytics or similar web analytics tools such as Adobe (Omniture), Coremetrics etc.
• Google Tag Manager – both using the tools and understanding the tagging and tracking of campaigns.
• Microsoft Office suite with advanced Excel skills.
• Experience using the following would be advantageous:
• Power BI or similar data visualisation tools.
• Convert or similar A/B testing tool such as Optimisely.
• Business Intelligence tools such as Business Objects, MicroStrategy, Cognos, Brio.
• App Analytics software such as Appsflyer, AppsAnnie or similar.
• Educated to degree level or able to demonstrate equivalent experience.
• Ideally you will have experience within an e-commerce or on-line retail environment.

What does the job involve?

A variety of duties and projects will be on offer and will include:

• Support to the digital marketing team on scoping and executing pieces of analysis and reporting including activities including:
• Campaign analysis, reporting on PPC, SEO, display and social media channels
• Web performance insight
• Analysis on customer behaviour, touch points and customer retention rates
• Pull together raw data from different sources to create dashboards and reports for presentations
• Design and analyse AB / MVT tests, and recommend improvements.
• Provide business intelligence to inform the management team of strategies across the business including websites, apps and marketing channels for both B2C and B2B products

What do they offer?

• Competitive salary £40-50K neg.
• Great benefits package including pension, healthcare, perkbox incentives, 25 days holiday
• Opportunity to learn and progress your career in an expanding organisation – they have big plans to expand and grow the business
• Friendly vibrant office environment – fancy playing ping pong at lunchtime?
• Modern offices with all the mod cons and chill out areas
• Oh and not forgetting they start the day with free breakfast to get you on your way